Monday, August 6, 2012

Selling in Today's Market


As with many businesses, the world of real estate is often driven and operated quite differently than the general public views it.  For example,  a misconception that many  sellers have is that once they attract and secure a buyer with a signed contract,  the hard part is over.

The truth is that the real work and required skills emerge after the initial negotiations and the escrow is started.   Even with a cash buyer, there are steps that need to be handled properly and skillfully to bring the escrow to a successful close.  If the buyer is obtaining financing, the amount of steps that need to be navigated through increase significantly.

One mistake that a seller should avoid is accepting the highest offer without any consideration to the contractual terms of the agreement.  Another mistake  is not handling a multiple offer situation correctly.  This is when more than one buyer, sometimes several buyers, make an offer on the property at the same time.  While this can be an exciting process, it needs to be handled correctly so that the best offer is secured and  the seller does not leave themselves in a legally liable situation with the competing buyers.

Nancy Puder is the broker and owner of SignatureProperties, a prestigious real estate sales and management firm in Arroyo Grande, CA.  You may contact her at Nancy@NancyPuder.com or (805)710-2415 Your calls are always welcome! 

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